Wine tasting BS... You've most likely already heard about the wine tasting study, over 10 years ago, that completely smashed any notion that wine tasting was an objective “science”. This shook the pretentious world of oenophiles to its very roots, and it still hasn't recovered. This was very satisfying to me, as I do like my red wine – but I've long thought the “experts” were full of something (and it wasn't wine).
But the BS exposure masked another interesting discovery revealed in that study. It turns out that the perceived color can completely override perceived taste and smell. In other words, our brains are more willing to believe what our eyes see than what our nose smells. Much more here...
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