Thursday, August 7, 2008 On YouTube!

I work for, primarily developing software that does “discovery” – finding out about the existence of any sort of equipment plugged into the network, and then finds out all about it. This software will discover workstations, servers, routers, switches, printers and just about any other kind of device you can imagine.

We're a small company – less than 100 employees worldwide – but we're making a big impact in our world of IT management. One of the ways we're reaching out to prospective customers is in the “new media”, such as YouTube. Here's one of our first YouTube offerings:

YouTube is owned by Google – and Google's technologies are one of the sources of inspiration for our software.

I can't help but think back to the days when I was involved in starting up a company. For example, back in the early '80s, a partner and I founded a company to sell practice management software to optometrists. In those days before YouTube, web sites, or even email, it was very expensive to simply get a message in front of our prospects. Primarily we used direct mail and trade shows. What a difference today's technologies make!