Sunday, February 22, 2015

Hillary 5.0...

Hillary 5.0...  I found this article to be quite depressing, for two main reasons.  First, it reinforced the idea that Hillary is a serious candidate for president in 2016, and might even win.  Second, for the implications about the American electorate.  An excerpt:
Mark McKinnon, a friend and competitor of Spence and a media strategist with George W. Bush’s presidential campaigns, said: “Spence and Clark have a lot of experience refreshing established, well-known brands like AT&T, Coca-Cola and Wal-Mart. Should come in handy.”

Spence and Clark have been credited with creating three-dimensional personalities around otherwise dull consumer brands. At Coca-Cola, Clark spearheaded the “Share a Coke” campaign to put names such as Brittany and Zach on soda cans, a marketing move that boosted sales among millennials. Spence helped ­DoubleTree Hotels make the freshly baked chocolate chip cookies the chain serves guests upon check-in an icon for its sales pitch of warm comfort for beleaguered travelers.
Hillary is a mass-marketed product with a vast amount of money behind her campaign.  I wish I believed that a product marketing campaign wouldn't work for presidential politics, and that instead voters would rely on actual information about ideology, policy, etc.  But when I say it straight like that, I know – the marketing campaign will work.  And that's quite depressing...

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