Tuesday, February 28, 2012

Where the Page Views Come From...

One of the things about this little blog that I monitor is where my readers come from.  Over the years, I've commented a few times about surprises in this.  In general, this blog has two kinds of readers – a core of mainly friends and family who visit regularly, and then lots of readers who come in because some post of mine popped up in their Google search results (I get hits from other search engines, too, but Google totally dominates).  That latter group is where the surprises generally come from: some search term that gets used frequently and points to my blog.

For example, one search term that regularly pops up is “kevlar shoelaces”.  Enter that search term into Google, and (at this writing) my blog post shows up as the 11th hit.  That generates a lot of visits to my blog.

Right now another search term is leading the pack: “servicenow ipo”.  My blog post the other day is the third hit on the results of that search, and it's bringing an interesting group of readers to my blog.  I can tell roughly where these readers are, by their IP addresses – the people searching for “servicenow ipo” are mostly in New York, London, San Jose, and Los Angeles.  That sounds like financials, tech, and investors to me.

I don't really know what any of that means, but it sure is fun to watch and wonder!

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